[Interview] Angela Lin, Founder of KA Flower

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2014/11/23 by lingdecklee

 [The following is an interview by Jessica Kao (EST staff) on Angela Lin, Founder of KA Flower, with authorization for publishing on the personal blog of Start Jeffrey Up and the FB page of Entrepreneurs Society of Taiwan (EST).]

 

About KA Flower:

KA Flower Logo 1

 

1. How would you describe your business or startup to someone you meet for the first time?

It’s Hello Kitty, made by real flowers! Usually this sentence is enough to amaze people and arouse curiosity!

2. What appealed to you about this startup idea rather than the many other startups you could have been a part of?

Creativity! The ultimate happiness is achieved in delivering this product – a service that connects people with heart. A romantic, emotional moment to cherish life.

3. Who are your target customers and what is your business model?

Our target customers are mainly male aged 27-40, who are in a relationship, about to start a family, or already have a family.

Our Hello Kitty flowers are only available online and are on demand! We make the arrangements as you order, to ensure the flowers arrive fresh at your door. We can make arrangements within 2 days of an order. For the holidays, we have limited edition arrangements, as well as regular Kitty Arrangements for customers to choose from. We also provide a Hello Kitty florist theme card, which customers can use to write messages to loved ones!

4. Who are some of your direct or indirect competitors? How do you seek to differentiate yourselves?

Our differentiation is obvious – we are the only Hello Kitty florist licensee in Taiwan. Our direct competitors are florists and our indirect competitors are gift shops.

5. How are decisions made in your company? The advantages and disadvantages of this process?

Decisions are made by the 3 top managers. When each has a different desired outcome, it takes some time to negotiate among us. Overall, the decision making process is rather short; however it could be better with more talents on the team.

6. What has been your best marketing investment to date?

Word of mouth! Free and credible! We have tried Facebook, Yahoo key words, bloggers, but none can compare to recommendations on our Facebook fan page.

 

About Angela:

Angela Pic

 

1. Why entrepreneurship? Why not entrepreneurship?

I used to work in the banking Industry, where everything is established. It wasn’t long before I became quite bored.

I like to take on challenges. I have a commerce degree from the University of British Columbia, and an MBA from the London Business School. I have studied many different subjects and it seems that now, only after starting up a new business, can I practice everything that I’ve learned.

2. What is one great experience you’ve had working on your startup? What is one not-so-great learning experience?

At first, I enjoyed creating beautiful Hello Kitty boxes to make people happy. Then I learned that being a messenger is even better – people tend to open up and talk from their hearts, which is a great way to strengthen or fix a relationship.

What is difficult is finding people who are enthusiastic to join us, which often comes down to luck. Managing employees is also a tough job.

3. What helps you keep going in the face of challenges and obstacles?

Passion! Determination! And my great team – full of energy and optimism.

4. What skill has been most useful to you in your entrepreneurship journey?

All of my past experiences have helped! I was once a 200% sales person at the Royal Bank of Canada, I was once a product manager in Shanghai, and I also once started up a Kaleidoscope T-shirt business. Over the years, I have also built a strong network, which helps a lot too.

5. What do you need to learn or improve to take your business to the next level?

Too many! But most critically, I need to put more effort on KA Flower’s marketing! We need to build up a strong base and solid reputation before expanding and setting up a physical location.

 

[Angela will be a guest speaker at the upcoming EST event on November 25: EST Woman Entrepreneurs Night. Join us and listen to her startup stories!]
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