[Interview] Stephanie Hsu and Roshen Chen, Value Innovators of Between

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2014/10/29 by lingdecklee

 [The following is an interview by Jessica Kao (EST staff) on Stephanie Hsu and Roshen Chen, Value Innovators of Between, with authorization for publishing on the personal blog of Start Jeffrey Up and the FB pages of Entrepreneurs Society of Taiwan (EST) and Plus8.]

 About Between:

Between Logo

  1. Where did the idea for your startup come from?

Refer to Q#2.

  1. Who are your target customers and why do they use your service or product rather than competitors?

Couples. Because we find that couples tend to use a separate service, other than regular social platforms, when interacting with their other half. We carved it out and provide a wholesome service based on their needs.

  1. What is your business model?

We have 3 sources of revenue: stickers, ads, e-commerce. Taiwan is in the first two stages.

  1. Give an example of how the marketplace has proved your intuition completely wrong, and another example of when your intuition has been completely on the money. How have you cultivated a better sense of the market?

We haven’t been in Taiwan long enough to provide proven records yet. To cultivate a better sense of markets, we regularly talk to our users, local mentors and design all of our business development plans based on numbers & statistics.

  1. What are the advantages and disadvantages of having co-founders instead of just a founder? How does this affect how decisions are made in your startup?

Stephanie and I are just managers of Between’s Taiwan market. In this sense, we divide our work among event partners and media partners. Sometimes it requires heavy team work and sometimes personal decisions. For different opinions we discuss with HQ.

  1. What has been your best marketing investment to date?

Most of VCNC’s money goes into hiring, and we believe that this is the best investment.


About Stephanie (S) (pictured on left) and Roshen (R) (pictured on right):

Between Team

  1. What pivotal experience led you to seriously consider entrepreneurship?

S: Born and raised in San Francisco, I grew up witnessing Silicon Valley’s rapid transformation and was always fascinated by the innovation culture.  After moving to Taipei, I became intrigued by the energy and unique potential of Taiwan’s startup ecosystem and wanted to be at the forefront of its growth.

R: I started interning for a startup during junior year in college and fell in love with the “do it” attitude of this industry.

  1. What has been your greatest challenge since becoming an entrepreneur?

S: Learning how to prioritize daily tasks when everything seems important! I’ve learned that in a fast-moving startup, it’s important to constantly track the progress of each project I manage, so that everyday I have actionable insight telling me what’s worth prioritizing and what isn’t.

R: Local market entries and finding the right partner to collaborate with.

  1. What helps you keep going in the face of challenges and obstacles?

S: The confidence that every challenge and obstacle will only make me more hungry for improvement.

R: Good food, rest and faith.

  1. What experience has been most useful to you in your entrepreneurship journey?

S: Each time I’ve had the opportunity to bond with the global Between team, they inspire me to keep pushing the limits of my comfort zone and thrive off the excitement of building something that’s new and enjoyed by users all over the world.

R: Meeting smarter and more creative people each day.

  1. What do you need to learn or improve to take your business to the next level?

S: Love is beautiful, complicated, and crazy, and it varies across countries, cultures, age groups, etc. Understanding the needs and behaviors of people in love is an endless pursuit, but I want to attempt to learn as much as I can, and help make users’ experience of Between as enjoyable as possible.

R: More about couples, and Korean.

[Stephanie and Roshen will be guest speakers at the upcoming EST event on October 29: EST Woman Entrepreneurs Night. Join us and listen to their startup stories!]

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