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2013/12/17 by lingdecklee
[The following is an interview done on Jerry Damon Chang, Founder/CEO of TrendPo.com, with authorization for publishing on the personal blog of Start Jeffrey Up and the FB pages of Entrepreneurs Society of Taiwan (EST) and Plus8.]
- When was your startup established? I started the idea in January 2011 and incorporated the company February 2012.
- How many people on the team right now? We have 7 full-time and 10 part-time people, including advisors.
- What is your business model? We are B2B and sell dashboard products and agency fees.
- Who are your main target audience? Right now, our initial customers are in politics, but we will expand to entertainment, sports, and news in 2014.
- What value does your startup bring or what problem does your startup solve? TrendPo runs and reports on social media ad campaigns for all advertisers, especially those in the long tail.
- Why do your decide to do your own startup? I’ve always liked running my own projects. I used to be a movie producer in LA and then worked in computer technology in both Hsinchu, Taiwan and San Francisco, US. I think you can say that I’ve been always doing startup projects in both movies and technology.
- Who inspires you the most on your startup journey? Why? Honestly, other successful startup founders inspire me the most. It is because they are currently solving all the problems I deal with each day. When they succeed, I know how difficult it was, and it inspires me to work harder.
- What is the most enjoyable part of your startup journey so far? Why? I really like two things: 1.) the challenge of finding product to market fit and 2.) doing pitches where I can tell others of all the cool things that TrendPo is doing.
- What is the most challenging part of your startup journey so far? Why? The most challenging part is definitely choosing which advice to take. When starting your own company, there will be many people who offer you advice, and everyone is successful in their own way. But, not everyone gives the perfect advice for your current situation. Learning what advice to receive and which ones to throw away has been the biggest challenge of my startup journey.
- How do you see the future of Taiwan for entrepreneurs who are thinking of starting their own startup here? I’m not sure. I’m really interested in learning more about Taiwan entrepreneurs and their experiences.
- How can startups in Taiwan work with startups in the US to develop markets on both sides? I would say that access to customers and capital markets would be a great way of Taiwan-US cooperation for startup founders. Especially founders with bi-cultural backgrounds (Taiwanese & US) who can find early adopter customers in either markets and test out scalability strategies in Asia and US. I think the first step could be just a small group of Taiwanese and US based founders who can commit to a monthly conference call to share what’s going with their companies and what they’re struggling with. There are a lot of people in the US who came from Taiwan and want to help Taiwanese businesses grow here. We just need to organize an easy way for them to find us.
[JD will be one of the speakers at the upcoming EST event on December 20th: EST Speaker Night: The American Startup Experience (co-hosted with: E+). Join us and listen to his startup stories!]