2013/02/16 by lingdecklee
When it comes to promoting your startup, there are the hard ways, and there are the easier (note: not easy) ways. One of the easier ways is to leverage on your partnership (whether current or to be) with someone compatible. Let’s face it, we all have very limited resources, so don’t just play hard, play smart too. But beware of who you get as a partner, because compatibility is often not the only criteria to take into consideration.
Here are two articles on the subject of partnership for startup: