2013/01/17 by lingdecklee
There are two major fan types: the first type are those who have heard of you, haven’t bought anything from you, but decided to join your fan page anyway for whatever reason; the second type are those who have bought something from you and decided to join your fan page to show some appreciation.
For the first type, the key term is ‘conversion rate’. For the second type, the key term is ‘retention rate’. Whichever it is, the existence of your fan page should be about one and the same thing: driving up sales. This means increasing the two rates mentioned here.
This article has a few tips to share for those who have a fan page: