2013/01/05 by lingdecklee
It is astounding to see the huge gap between what statistics tell us to be the case and how many businesses are still not embracing, say, social media as one of their marketing tools, such as LinkedIn.
Some interesting facts include: B2C Facebook interaction is 30% higher than average on Sundays. 95% of Facebook wall posts are not answered by brands. 83% of Pinterest users are women. The world now has more population owning a mobile phone than a toothbrush. 57% of B2B marketers say SEO has the biggest impact on lead generation goals. Increased frequency of blogging correlates with increased customer acquisition. B2B companies with blogs generate 67% more leads per month on average than the non-blogging ones. The average cost to generate a lead through inbound marketing is about half of that for outbound marketing. Most ‘national’ newspapers are still quite regional when it comes to social sharing.
Familiarize yourself with the figures shown in this following article and you can easily turn yourself into a social media marketing guru!